WPCIA Washington October 1, 2020

　　The General Industrial Coatings division of Sherwin-Williams, through its DesignHouse, has published its second Color Trend Forecast. The Own forecast includes 21 colors, organized into three color collections that center around personas – Adapter, Alchemist and Advocate. Each persona and its corresponding color palette reflect an identity from the viewpoints of “me, we, us.”

　　“By personifying the color collections, our customers can draw parallels between their products and the global, cultural and societal trends that may impact them,” said Kiki Redhead, Global CMF & Trend manager at Sherwin-Williams DesignHouse. “This year’s forecast looks at the concept of ownership at three levels of identity, which allows readers to observe a shifting focus from individual introspection to collective contemplation.”

　　Color trends from the Sherwin-Williams DesignHouse are forward-looking, reflecting trends that will be active 3-5 years from now. The product development process can take years, thus establishing color trends in advance is critical to meeting OEM and consumer expectations.

　　“The Color Trend Forecast can be a powerful tool for our industrial, product and CMF design customers,” said Redhead. “It empowers them to get ahead of the product development process and differentiates their products in their markets.”

　　The Adapter, Alchemist and Advocate collections are inspired by culture, economy, environment, ethics, government, humanity, society, science, technology, engineering, wellbeing, transparency, uncertainty and trust.